Creative design

Creative Design Team Educator and Hairstylist at Moroccanoil

With decades of experience as a hairstylist, manager and educator, Angelo Fraccica finds his passion and inspiration in the natural beauty and sensuality of women – how changing a woman’s hair can transform her mood and lift her spirits. . FashionUnited recently interviewed Fraccica about his role as educator of Moroccanoil’s creative design team, his career milestones and how he goes from hairstyling for an Italian film festival to teaching the latest hair trends.

What does a working day look like for you?

My working day depends on the hat I wear as a hairstylist. I’m a hairdresser at Club Hair Salon in Offenbach, Germany so most of the time I’m based there. My other role is at Moroccanoil as a creative design team educator and hairstylist who takes me to different destinations.

At the Club hairdressing salon:

When I’m in the living room, I usually arrive around a quarter to ten in the morning. Then I go for coffee with my colleagues (or friends as I like to say) and get ready for the day. This is when my clients will come for their hair appointments. During the afternoon, I teach hairdressing and beauty students from vocational schools who come for their training. I will show them how to cut hair, style and other skills required for the year they are in school. In the evening, I usually go home to spend time with my two children.

During an event or a photo shoot:

I also work as a hairdresser for Moroccanoil. So, depending on the events they sponsor, I will go there to style the hair of actresses, singers and celebrities. Recently, I was in Sorrento, Italy, styling the film festival attendees. Every year we are responsible for the styling of the Bunte Awards in Germany and it’s always exciting to work behind the scenes there.

As educator of the creative design team:

Usually it is Sunday to Tuesday that I will work as a Moroccanoil educator. I will be visiting our clients and partner salons based across Europe, from Italy to Bulgaria, to teach them how to style the latest looks from Moroccanoil. When I arrive, I sometimes first meet with the distributor to take stock of the looks and products that I will be using in the classes. I also prepare the powerpoints and mannequins that we use for the training. I teach in English, Italian, German and Spanish.

What is it like to be the educator of the creative design team?

As an educator for Moroccanoil, I am responsible for following everything I learn from the Masterclasses which take place about twice a year in different places such as New York and Barcelona. From the training I received from these courses, I then teach and educate salons and hairdressers across Europe in the latest styles. Depending on what our clients choose, classes can include knots, bridal classes, or cutting classes.

Can you tell us about your professional background? Have you always wanted to be a hairdresser?

I have been working on hair since I was 15 years old. First, for three years, I attended a vocational school in Germany, then I did my master’s. After that I went to London to train in cut and color at Vidal Sassoon Academy and Toni & Guy. I made the decision to move to Barcelona because I felt I needed to experience more and challenge myself. While working in a salon there, I also pursued freelance work in the fashion industry. From 1999 to 2002, I contributed to the German fashion catalog Mode Und Preis.

In Europe my work has been recognized and requested by fairs such as Mario Pohl and Enzo Rizzato in Frankfurt and Salon Jordi Ripoll, Alberto Cerdan and Le Salon in Barcelona. As an international educator for the Spanish hair care brand, Lakme, I have worked in global markets and traveled to countries such as Romania, Serbia, Costa Rica, Australia, Thailand and Honduras. In 2012, I discovered Moroccanoil in Frankfurt during a freelance assignment. At that point, I knew I wanted to be part of the team. I immediately identified with the brand and knew I could learn a lot and contribute to the business.

What do you like the most about your job?

What I enjoy most as an educator on the Creative Design Team is sharing my knowledge and experience with our clients. It makes me very satisfied when I can help motivate and mentor someone throughout our classes. I always tell my students that they have to believe in what they are doing and that they have to be passionate about it.

Have you always wanted to work in the hairdressing (beauty) and fashion industry?

Definitely yes! As far back as I can remember, I have wanted to help women be the most beautiful. I think you can tell my inspiration has always been my mom. She had the most luxurious dark brown hair, piercing green eyes, and always took the time to show off. Watching her as a young Italian boy really inspired me to want to choose a career where my job is to make people glamorous.

What do you think it takes to become a fashionable hairstylist?

For me, I feel that all my experience in different sectors of the hairdressing industry has only strengthened me professionally. Moreover, in this area, it is also extremely important to network as there are many opportunities that arise through the connections you make.

Career milestones or memorable moments as an educator on Moroccanoil’s Creative Design Team that you’d like to share?

A momentous moment as a hairstylist in fashion took place at New York Fashion Week about three years ago. At the show of a young designer, I had in front of me Rihanna and Naomi Campbell. There were about ten people around Naomi helping her with the dress she was wearing to open the show. It was amazing to see, I will never forget it!

A milestone in my career was one of the first trade shows in Frankfurt when I started as an educator at Moroccanoil. It was amazing for me to be on stage and to present in front of a large audience.

What is your advice for those who would like to work as an educator for Moroccanoil?

There are three strengths Moroccanoil looks for in their educators. First of all, you must be a great hairdresser. Then your character is very important. Being humble, yet passionate and presentable is what they are looking for. Finally, if you speak multiple languages, you will definitely stand out!

This article was created in cooperation with Moroccanoil to promote work in fashion.

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Images: Courtesy of Moroccanoil


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